This one-day course builds upon the self-study pre course module Skills for a Professional and Effective Relationship’ you have completed. Having reviewed the changing media context, relationships with journalists, and compelling content, you will now have a go at pitching your stories and completing practice interviews. This course is suitable for those relatively new to engaging with the media and will also provide practice and feedback opportunities for those with existing media engagement experience.
Aims:
The aim of this course is to increase your confidence and competence when engaging with the media, whether proactively or reactively. Through practical exercises, practice with peers and real-time feedback, you will develop the skills to communicate evidence-based nutrition information to the public via several media channels and platforms.